Yukun Yang

  • Assistant Professor
  • College of Business
  • Southern University of Science and Technology

  • Email:  yukunyang.cis@gmail.com
  • Web:  yukun-yang.com
  • Resume Download

Employment

Assistant Professor Southern University of Science and Technology
2021 – present
Research and Teaching Assistant College of Business, City University of Hong Kong
2013 – 2016

Education

Ph.D. Computer Information Systems, Georgia State University
2016 – 2021
M.Sc. Business Information Systems, City University of Hong Kong
2012 – 2013
B.A. Financial Management, Henan University
2008 – 2012

Research

Domains: Platform and Ecosystem Governance, Open Innovation, Blockchain, Crowdfunding

Methods: Econometrics, Time Series, Network Analysis, Text Mining, Machine Learning

Journal Publications

Yu-Kai Lin*, Arun Rai*, and Yukun Yang* (2022). “Information Control for Creator Brand Management in Subscription-based Crowdfunding,” Information Systems Research (UTD-24, FT50), 33(3), 846-866. (*equal authorship)

Working Papers

Likoebe M. Maruping and Yukun Yang. “From Open to Balkanized Data Flows: Toward a Framework for the Paradox of Data Openness in the Age of AI,” Minor revision.
Wenwen Li*, Yao Li*, Yukun Yang*. “Unveiling Interhospital Transfer Formation Among Emergency Departments: A Dynamic Network Perspective,” Under Review.
Yukun Yang and Likoebe M. Maruping. “Dynamic Interactions of Co-Created Value in Public Blockchain Ecosystems: A Subsystem Perspective,” Final Preparation for Academy of Management Journal (Previously rejected in the 2nd round at Information Systems Research).
Zhenzhen Jin, Yukun Yang, and Weiling Ke. “Impacts of Peer Project Recommendations on Backer Conversion in Reward-based Crowdfunding,” Final Preparation for Information Systems Research.
Xiao Xiao, Yukun Yang, Kun Chen, and Shaoyi Stephen Liao. “Who Worte It Matters: The Role of Illusory Superiority in User Reactions to AI Generated Content,” Final preparation for Journal of Management Information Systems.
Yukun Yang, Christine Abdalla Mikhaeil, and Marie Joachim. “When the Crowd Takes Over: Decentralized Problem Formulation Under Uncertainty,” Manuscript Preparation for Information Systems Journal.
Likoebe M. Maruping, Sherry M. B. Thatcher, Yukun Yang, and Xing Liu. “Adaptation to Ambiguous Work Changes: Benefiting Team Performance from Feeling Threatened and Being Performance-Oriented,” Manuscript preparation for Organization Science.

Conference Proceedings

Yukun Yang, Christine Abdalla Mikhaeil, and Marie Joachim (2025). “When the Crowd Takes Over: Decentralized Problem Formulation Under Uncertainty,” Academy of Management Proceedings 2025. Copenhagen, Denmark.
Zhonghan Xiang, Yifan Fan, Yukun Yang, and Kun Chen (2025). “Sealing The Deal With Tokens: Do Airdrops Attract Users From Competitors?” Academy of Management Proceedings 2025 (CTO Best Paper Proceedings, 5%). Copenhagen, Denmark.
Xiao Xiao, Yukun Yang, Kun Chen, and Shaoyi Stephen Liao (2025). “Generative AI and Human Bias: Insights from Editing Behaviors on a Knowledge-Sharing Platform,” Academy of Management Proceedings 2025. Copenhagen, Denmark.
Zhenzhen Jin and Yukun Yang (2024). “Does Recommendation Help? The Role of Backer Conversion in Attracting Crowd-Fundraising,” Academy of Management Proceedings 2024. Chicago, Illinois.
Wenwen Li*, Yao Li*, and Yukun Yang* (2023). “Modeling the Evolution of Interhospital Transfer: A Longitudinal Network Analysis,” Academy of Management Proceedings 2023 (CTO Best Paper Proceedings, 5%). Boston, Massachusetts. (*equal authorship)
Yukun Yang and Likoebe Maruping (2022). “A Theoretical Framework of Algorithmic Orchestration of Open Innovation on Digital Platforms,” Academy of Management Proceedings 2022. Seattle, Washington.
Yukun Yang and Likoebe Maruping (2021). “Network Effects in Public Blockchain Ecosystems: A Layer-Subsystem Perspective,” Academy of Management Proceedings 2021. Virtual Conference.

Conference Presentations

“To Sell or Not to Sell? The Impact of Retail Strategy Disclosure on Reward-based Crowdfunding,” with Zhenzhen Jin and Lusi Yang, INFORMS Conference on Information Systems and Technology (CIST 2025), Atlanta, Georgia, October 2025.
“Decentralized Problem Formulation Under Uncertainty,” with Christine Abdalla Mikhaeil and Marie Joachim, ISJ Paper Development Workshop (PACIS 2025), Kuala Lumpur, Malaysia, July 2025.
“Impacts of Peer Project Recommendations on Backer Conversion in Reward-based Crowdfunding,” with Zhenzhen Jin and Weiling Ke, ISR Paper Development Workshop (PACIS 2025), Kuala Lumpur, Malaysia, July 2025.
“Modeling the Dynamics of Governance Mechanisms in Decentralized Platform Ecosystem,” with Likoebe Maruping, HKBU-SUSTech Annual IS Workshop, Shenzhen, July 2025.
“From Open to Balkanized Data Flows: Toward a Framework for Collaboration in the Age of Digital Platforms,” with Likoebe Maruping, Strategic Management Review Special Issue Virtual Conference, September 2023.
“Modeling the Dynamics of Decentralized Governance Mechanisms in the Public Blockchain Ecosystem,” with Likoebe Maruping, Digital Platform and Entrepreneurship Workshop, Hong Kong University, Hong Kong, September 2023.
“Value Co-creation in Public Blockchain Ecosystems: A Layer-Subsystem Perspective,” with Likoebe Maruping, ISME Summer Workshop, Shenzhen, China, August 2022.
“Value Co-creation in Public Blockchain Ecosystems: A Layer-Subsystem Perspective,” with Likoebe Maruping, MIS Quarterly Virtual Author Development Workshop, June 2022.
“A Theoretical Framework of Algorithmic Orchestration of Open Innovation on Digital Platforms,” with Likoebe Maruping, Digital Platform Management Seminar, China Information Economics Society, April 2022.
“Managing Code Debt in Open Source Software Development Projects: A Digital Options Perspective,” with Maheshwar Boodraj, Twenty-sixth Americas Conference on Information Systems. Virtual Conference, July 2020.
“Getting Behind Closed Doors: Developing Fan Engagement in Subscription-based Crowdfunding,” with Yu-kai Lin and Arun Rai, The 2019 Workshop on Information Systems and Economics (WISE 2019), December 2019
“Getting Behind Closed Doors: Developing Fan Engagement in Subscription-based Crowdfunding,” with Yu-kai Lin and Arun Rai, The 2019 INFORMS Conference on Information Systems and Technology (CIST 2019), Octorber 2019.

Invited Presentations

“From Open to Balkanized Data Flows: Toward a Framework for the Paradox of Data Openness in the Age of AI,” The University of Queensland, Australia, October 2025.
“Dynamic Interactions of Co-Created Value in Public Blockchain Ecosystems: A Subsystem Perspective,” Colorado State University, Fort Collins, United States, October 2024.
“Modeling the Evolution of Interhospital Transfer: A Longitudinal Network Analysis,” Loyola Marymount University, Los Angeles, United States, October 2023.

Teaching

Southern University of Science and Technology, Assistant Professor

EBA7004 Information Systems Theory Development (Ph.D.)
in progress
MIS332 Blockchain Essentials and Practices (Undergraduate)
rating: 95 out of 100
MIS307 Advanced Systems Analysis and Design (Undergraduate)
rating: 99 out of 100
EBA420 Management Frontiers and Practices (Undergraduate)
rating: 100 out of 100

Georgia State University, Teaching Fellow

CIS3260 Introduction to Programming in Java (Undergraduate)
rating: 4.0 out of 5.0

City University of Hong Kong, Teaching Assistant

IS6930 Management Consulting in Asia (Master)
FB5003 Management Information Systems (MBA)

Service

Journal and Conference Peer Reviews

MIS Quarterly (MISQ)
16 reviews
Information Systems Research
1 review
Information Systems Journal
1 review
Journal of the Association for Information Systems
5 reviews
Information Technology & People
3 reviews
Information and Organization
2 reviews
Electronic Commerce Research
2 reviews
Academy of Management Annual Meeting, reviewer
7 reviews
International Conference on Information Systems, associate editor
2 reviews
International Conference on Information Systems, reviewer
5 reviews
Pacific Asia Conference on Information Systems, reviewer
3 reviews
European Conference on Information Systems, reviewer
1 review

Service to the College and Department

Member, College Ph.D. and Master Programs Interview Committee
2022 – present
Faculty Adviser, Shude College at SUSTech
2021 – present

Doctoral Student Supervision

Zhenzhen Jin, current status: proposal defended
2022 – present
Xiao Xiao, current status: proposal defended
2022 – present
Yanqiang Zhong, current status: 2nd year Ph.D. student
2024 – present
Yifan Fan, placement: Southeastern University (R1 University in China)
completed in 2024

Community Service

Workshop on Effective Ph.D. Practices at Georgia State University
2022
Mentor, AIS Doctoral Student College’s Mentorship Program
2021
Perspectives of the Ph.D. Journey at Georgia State University
2020
Vice President, Robinson Ph.D. Fellows, Georgia State University
2018 – 2020

Industry

Enterprise Strategic Intelligence AI Engine

An AI-powered platform that integrates multi-source talent, project, and market data to generate dynamic strategic insights. It supports due diligence, risk monitoring, and competitive benchmarking, helping investors and enterprises make evidence-based decisions with greater speed and accuracy.

  • Stack: LLMs + Agents, knowledge graphs, time-series modeling, causal inference, network analysis.

Flight Price Prediction Project

A machine learning system that leverages large-scale flight, booking, and pricing data to forecast fare movements and recommend optimal ticket purchase timing. By combining predictive modeling with adaptive decision strategies, it helps users and agencies maximize savings in highly volatile markets.

  • Stack: Transformer-based time-series models, reinforcement learning, attention mechanisms, multi-agent simulation.

3D Real-Scene Digital Cockpit Project

An immersive cockpit system that integrates 3D visualization with advanced data analytics to provide real-time monitoring of operational metrics. The platform enables early-warning alerts and intelligent diagnostics, supporting safer and more efficient decision-making in dynamic environments.

  • Stack: 3D rendering engines, real-time data streaming and processing, anomaly detection with deep learning, sensor fusion, predictive analytics.

Professional Relationship

Association for Information Systems (AIS)  
Institute for Operations Research and Management Sciences (INFORMS)  
Academy of Management (AOM)  

HONORS, AWARDS, AND GRANTS

SUSTech Starting-up Research Grant
2024 - 2026
GSU Charles A. William Scholarship
2021 - 2022
GSU Doctoral Student Full Scholarship
2016 - 2021

Enduring theory is born of reflection,
grounded in reason,
and refined into artful simplicity.