YUKUN YANG

Research Interests: Platform and Ecosystem Governance, Open Innovation, Blockchain, Crowdfunding
Methodology: Econometrics, Time Series, Network Analysis, Text Mining

RESEARCH

Publications

• Yu-Kai Lin*, Arun Rai*, and Yukun Yang* (2022). “Information Control for Creator Brand Management in Subscription-based Crowdfunding,”Information Systems Research (UTD-24, FT50), 33(3), 846-866. (*equal authorship).


• Yukun Yang, Christine Abdalla Mikhaeil, and Marie Joachim (2025). "When the Crowd Takes Over: Decentralized Problem Formulation Under Uncertainty," Academy of Management Proceedings 2025. Copenhagen, Denmark.


• Zhonghan Xiang, Yifan Fan, Yukun Yang, and Kun Chen (2025). “Sealing The Deal With Tokens: Do Airdrops Attract Users From Competitors?” Academy of Management Proceedings 2025 (CTO Best Paper Proceedings, 5%). Copenhagen, Denmark.


• Xiao Xiao, Yukun Yang, Kun Chen, and Shaoyi Stephen Liao (2025). “Generative AI and Human Bias: Insights from Editing Behaviors on a Knowledge-Sharing Platform,” Academy of Management Proceedings 2025. Copenhagen, Denmark.


• Zhenzhen Jin and Yukun Yang (2024). “Does Recommendation Help? The Role of Backer Conversion in Attracting Crowd-Fundraising,” Academy of Management Proceedings 2024. Chicago, Illinois.


• Wenwen Li*, Yao Li*, and Yukun Yang* (2023). “Modeling the Evolution of Interhospital Transfer: A Longitudinal Network Analysis,” Academy of Management Proceedings 2023 (CTO Best Paper Proceedings, 5%). Boston, Massachusetts. (*equal authorship)


• Yukun Yang and Likoebe Maruping (2022). “A Theoretical Framework of Algorithmic Orchestration of Open Innovation on Digital Platforms,” Academy of Management Proceedings 2022. Seattle, Washington.


• Yukun Yang and Likoebe Maruping (2021). “Network Effects in Public Blockchain Ecosystems: A Layer-Subsystem Perspective,” Academy of Management Proceedings 2021. Virtual Conference.


• Yukun Yang and Maheshwar Boodraj (2020). “Managing Code Debt in Open Source Software Development Projects: A Digital Options Perspective,” Proceedings of the Twenty-sixth Americas Conference on Information Systems. Virtual Conference.


• Likoebe M. Maruping and Yukun Yang (2020). “Governance in Digital Open Innovation Platforms,” In Oxford Research Encyclopedia of Business and Management. Oxford University Press. doi: https://doi.org/10.1093/acrefore/9780190224851.013.267

Working Papers

• Likoebe M. Maruping and Yukun Yang. “From Open to Balkanized Data Flows: Toward a Framework for the Paradox of Data Openness in the Age of AI,” Under 3rd round review: Strategic Management Review Special Issue.


• Wenwen Li*, Yao Li*, Yukun Yang*. “Unveiling Interhospital Transfer Formation Among Emergency Departments: A Dynamic Network Perspective,” Under Review: Journal of Operations Management. (*equal authorship)


• Yukun Yang and Likoebe M. Maruping. “Dynamic Interactions of Co-Created Value in Public Blockchain Ecosystems: A Subsystem Perspective,” Final Preparation: Academy of Management Journal (Previously rejected in the 2nd round at Information Systems Research).


• Yukun Yang, Christine Abdalla Mikhaeil, and Marie Joachim. “When the Crowd Takes Over: Decentralized Problem Formulation Under Uncertainty,” Final Preparation: Information Systems Journal.


• Zhenzhen Jin, Yukun Yang, and Weiling Ke. “Impacts of Peer Project Recommendations on Backer Conversion in Reward-based Crowdfunding,” Final Preparation: Information Systems Research.


• Yukun Yang and Likoebe M. Maruping. “Decentralized Governance in the Public Blockchain Ecosystem,” Manuscript preparation: MIS Quarterly.


• Likoebe M. Maruping, Sherry M. B. Thatcher, Yukun Yang, and Xing Liu. “Adaptation to Ambiguous Work Changes: Benefiting in Team Performance from Feeling Threatened and Being Performance-Oriented,” Manuscript preparation: Organization Science.


• Zhenzhen Jin, Yukun Yang, Lusi Yang, and Likoebe M. Maruping. “To Sell or Not to Sell? The Impact of Retail Strategy Disclosure on Reward-based Crowdfunding,” Manuscript preparation.


• Xiao Xiao, Yukun Yang, Kun Chen, and Shaoyi Stephen Liao. “Generative AI and Human Bias: Insights from Editing Behaviors on a Knowledge-Sharing Platform,” Manuscript preparation: Journal of Management Information Systems.


• Yukun Yang, Yanqiang Zhong, and Kun Chen. “Absolute purity leads to sterility: Managing Washtrading in NFT Markets,” Ideation and data analysis.

Case Publications

• Wade, M., Shan, J., Fang, Y., Yang, Y. (2016), "Uber Takes in China," IMD Publishing Number IMD-7-1907, 15 pages, IMD Business School.


• Su, N., Fang, Y., Yang, Y. (2016), "Didi Kuaidi," Ivey Publishing Number 9B16M060, 8 pages, Richard Ivey School of Business.


• Su, N., Fang, Y., Yang, Y. (2016), "Didi, Kuaidi, and Uber in China," Ivey Publishing Number 9B16M059, 10 pages, Richard Ivey School of Business.


• Su, N., Fang, Y., Yang, H., Yang, Y., Qiu, X. (2015), "The Entrepreneur's Dilemma: Alibaba, Tencent, And Amazon as E-Commerce Platform," Ivey Publishing Number 9B15E015, 20 pages, Richard Ivey School of Business.


• Su, N., Fang, Y., Yang, Y. (2015), "Tencent: WeChat Red Envelope Initiate," Ivey Publishing Number 9B15M045, 9 pages, Richard Ivey School of Business.


• Su, N., Fang, Y., Yang, Y., Yin, J. (2014), "Tencent: Innovating in China's Mobile Payment Industry," Ivey Publishing Number 9B14M149, 14 pages, Richard Ivey School of Business.

EDUCATION

TEACHING

Assistant Professor

Southern University of Science and Technology

Information Systems Theory Development, expected in 2025 fall，Postgraduate Course

MIS332 Blockchain Essentials and Practices，Undergraduate Course, average rating: 95 out of 100

MIS307 Advanced Systems Analysis and Design，Undergraduate Course, average rating: 99 out of 100

EBA420 Management Frontiers and Practices，Undergraduate Course, average rating: 100 out of 100

Teaching Fellow

J. Mack Robinson College of Business, Georgia State University

2019 CIS3260 Introduction to Programming in Java, Undergraduate Course

2018 CIS3260 Introduction to Programming in Java, Undergraduate Course

Teaching Assistant

Department of Information Systems, City University of Hong Kong

2016 IS6930 Management Consulting in Asia, Postgraduate Course

2015 IS6930 Management Consulting in Asia, Postgraduate Course

2015 FB 5003 Management Information Systems, MBA Course

2014 IS6912 Information Systems Project, Postgraduate Course

Selected Comments from Students on Teaching Evaluation Forms:

• Instructor did an AMAZING job of handling language barrier issues with students by using a microphone to amplify voice and focusing on enunciation during lectures. Instructor also made sure to answer any questions students asked regarding content and provided multiple examples of coding strategies to ensure retention of concepts.
• Encouraged students to practice on their own at home as well as looking up information on their own.
• Professor Yang was very helpful in and outside of the classroom. She stayed after class many times to explain complex problems and was invested in my education.
• Accommodating and showed care for student's learning experience by encouraging questions and input from us during classes.
• Always had really nice powerpoints and very quick email response time.
• Very sweet and accomadating.
• Course provided a good introduction to java programming and has prepared me for advancement to higher level programming courses
• Liked learning about programming.

SERVICE

Journal and Conference Peer Reviews

MIS Quarterly, 2021 – present

Information Systems Research, 2024 – present

Information Technology & People, 2021 – present

Journal of the Association for Information Systems, 2018 – present

Information and Organization, 2023

Electronic Commerce Research and Applications, 2018 – 2019

International Conference on Information Systems, associate editor, 2024 & 2025

International Conference on Information Systems, reviewer, 2019 – present

Pacific Asia Conference on Information Systems, reviewer, 2021 – present

Service to the College and Department

Member, College Ph.D. and Master Programs Interview Committee, 2022 – present

Faculty Adviser, Shude College at SUSTech, 2021 – present

Doctoral Student Supervision

Yifan Fan, placement: Southeastern University (211 project in China), completed in 2024

Zhenzhen Jin, current status: proposal defended, 2022 – present

Xiao Xiao, current status: proposal defended, 2022 – present

Yanqiang Zhong, current status: Ph.D. candidate, 2024 – present

Leadership Roles

2018 – 2019 Vice President, Robinson Ph.D. Fellows

Invited Talks

Workshop on Effective Ph.D. Practices at Georgia State University, 2022

Mentor, AIS Doctoral Student College’s Mentorship Program, 2021

Perspectives of the Ph.D. Journey at Georgia State University, 2020

WORK